The Superway Wire
Updates, launches, and market reads from the Superway team
8 Fragrance Trends Superway Is Tracking Right Now
From AI-personalized perfumes to ultra-intense “beast mode” formulations, the fragrance industry is undergoing a structural shift. This report breaks down the eight fragrance trends Superway is tracking, why they’re emerging now, and what builders, brands, and operators should do next.
9 Medical Trends Superway Is Tracking Right Now
Healthcare is entering a new era of innovation. From mRNA cancer vaccines and AI-powered telemedicine to gene editing, obesity treatments, and robotic surgery, explore the 9 medical trends Superway is tracking right now—and what they signal about the future of healthcare.
7 Beverage Trends Superway Is Tracking Right Now
The beverage industry is evolving fast. From non-alcoholic beer and zero-sugar energy drinks to functional teas, organic juices, and sustainable bottled water, explore the 7 beverage trends Superway is tracking right now—and what they reveal about health-driven, value-led consumer choices.
9 Food Trends Superway Is Tracking Right Now
9 Food trends Superway is tracking right now reveal how nutrition, wellness, sustainability, and seasonal eating are reshaping consumer behavior—from foodmaxxing and functional mushrooms to plant-based holiday alternatives and ethical indulgence.
8 Fashion Trends Superway Is Tracking Right Now
Discover the top eight fashion trends shaping Winter 2025–2026, from AI-designed outfits and bold colors to Y2K nostalgia, faux-fur outerwear, updated plaid, and the rising cowboy aesthetic.
10 E-Commerce Trends Superway Is Tracking Right Now
Explore the top 10 ecommerce trends shaping Holiday 2025–2026, from AI-driven personalized shopping and AR try-ons to mobile dominance, BNPL growth, and record Black Friday sales.